Holiday shopping points to in-store

The in-store shopping experience during the holiday season still beats out shopping online

It’s beginning to look a lot like Christmas!

The festive season is in full swing and that means holiday shopping is on everyone’s mind. With storefronts decked with tinsel, decorations and beautiful light displays, it’s hard not to get in the gift giving mood and to secretly hope that you’ve landed on Santa’s nice-list.

Still, with the amount of online shopping and mobile app purchases made throughout the year, it’s always surprising to see how busy stores are during the holidays. However, according to a recent study by Citi Retail Services, 75% of Americans believe shopping in-store is one of the best ways to get in the holiday spirit. In addition, more than half (58%) think online shopping takes some of the fun out of holiday shopping. And if the rest of the world thinks similarly, then there’s no way retailers won’t be busy this holiday season.

Although this is great for retailers, the momentum should hold all year-round. How do merchants maintain the consumer in-store enthusiasm and not lose out to online shopping? In the words of the Grinch himself, “maybe it doesn’t come from a store. Maybe it means a little bit more” — the in-store experience. The customer experience plays a larger role than some retailers believe and although making a sale is ultimately the number one goal, making sure the customer returns should be a very close second.

The in-store experience and the Point of Sale

For brick and mortar retailers to understand the changing needs and expectations of shoppers, they need to re-work the checkout process. By blending the convenience of online shopping, with a stress and hassle free in-store experience, consumers will be happy and more loyal shoppers.

Many retailers have taken great strides with this already by eliminating the old cashier system altogether. Gearing their sales team with smartphones and tablets, the staff can accept payments throughout the store without the shopper having to wait in long lines.

So, to keep the holiday cheer going all year round, POS and mPOS vendors should incorporate the latest payment gateway technology from Payworks. With the help of this powerful solution, merchants have, among other benefits, the ability to quickly and easily accept card payments from their smartphone or tablet. A great solution for POS vendors who want to offer merchants the freedom of not being tied down behind a register all day.

After having a closer look and seeing how Payworks can improve your POS solution, be sure to check if you’ve made Santa’s naughty or nice list  here.

Written by Jana Riddick, Marketing & Communications Manager at Payworks
First published on Medium on 19-12-2016