If you’re in the U.S., it’s safe to say that you’ll be spending Sunday evening in front of a television watching the 51st Super Bowl. Whether you’re a fan of the game, the commercials or the halftime show, you and over 100 million viewers will tune in to watch.
Of the millions of viewers, there are around one-hundred thousand people lucky enough to watch the game from NRG Stadium in Houston. With tickets costing upward of $5,000 USD, those in attendance will not hold back when it comes to making purchases once inside the stadium. Last year, Super Bowl food and drink sales hit $6.2 million USD and over $4 million USD on merchandise. Sporting events offer a great opportunity for sales, however, if not done correctly, everyone misses out.
Before fans can spend millions at these events, the right payment process has to be in place. Concessionaires should be equipped with the right point of sale which has the latest payment acceptance technology, in order to meet the needs of customers – ensuring the maximum amount of spend per visitor.
How can Payworks help?
Payworks payment gateway technology is able to support POS systems within all industries and in any environment. We know that solutions for stadiums should allow attendees to make their purchase and return to the match as quickly as possible. No complications – no big game moment missed.
Last year, FC Basel wanted to modernize their Point of Sale at St. Jakob-Park Stadium. Payworks and GASTROFIX were able to create a payments platform which enabled fans to enjoy their stadium even more. Thanks to this solution, staff are able to serve attendees quickly and conveniently via a dynamic iPad-bases POS system, accepting payment methods including Chip and PIN and contactless payments.
Regardless if it’s a sporting event as big as the Super Bowl or a regular season match, the concession stand is an integral part of the stadium visit. Make sure your fans have an overall positive customer experience with the right payment solution in place.
Written by Jana Riddick, Marketing & Communications Manager at Payworks
First published on Medium on 01-02-2017