The Digital Age has brought many changes to the customer experience especially within the restaurant industry. Recent technology trends such as online ordering platforms, mobile apps, tabletop tablets and even mobile payments have had a big impact on how restaurants are setup and how restaurant-goers are being served. Mix in our growing demand for “dine-out” service and restaurateurs have had to create new concepts in order to stay profitable.
With the rise of online ordering platforms, there’s been a new restaurant concept created – the virtual kitchen. You’ve more than likely ordered from one of these restaurants without even knowing. Virtual kitchens consists of the restaurant kitchen and the order processing area. Everything is still made-to-order, there’s just no physical location for dining-in. This offers huge cost savings for owners and in turn the customer. The main hurdle is getting the food out which is quickly becoming less of an obstacle with delivery services such as, Deliveroo.
Food trucks are turning up everywhere. Offering hip, convenient and even gourmet food, you can enjoy all the great things about a traditional restaurant, but to-go. They are usually in locations with heavy foot traffic and are perfect for a quick bit to eat or an option to take back to the office or home. It is estimated that the food truck industry will grow to nearly $3 billion in revenue by the end of 2017 – in the US alone. This is definitely a growing trend worldwide, with no sign of slowing.
So, we see there’s a growing number of options to cure our need for take-away, but how are payments handled at these businesses?
Whether you want to pay a small food truck owner or the food delivery guy, cash payment shouldn’t be the only option. Just as we’re seeing a growing need for more non-traditional restaurant options, there’s a clear demand for payment options. Opening up your business to accept more payment options allows you to reach more people. More and more people are carrying less cash, so by not accepting card, you’re missing out on potential earnings. Just as larger restaurants have access to modern POS systems with card acceptance, smaller restaurants should take advantage of current Point of Sale solutions which fit their needs and more importantly, accepts card payments.
Developers of Point of Sale solutions can integrate with Payworks and offer a complete solution which accepts EMV Chip & PIN, contactless and mobile wallet payments. Payworks’ payment gateway technology is used by a number of smaller, non-traditional businesses and our technology can be found within various hospitality focused businesses including food trucks, delivery services, restaurants and bars. Contact us today to find out how Payworks can support your payment acceptance integration needs.
Written by Jana Riddick, Marketing & Communications Manager at Payworks
First published on Medium on 12-04-2017